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Benefits of schema and rich snippets

Ok, just from your own experiences, you probably realize how attention-grabbing rich snippets are. But, singular experiences don’t always tell the full story. So what does the data say?

Search Engine Land put together a great list of case studies looking at the effect of implementing schema/structured data markup. You can dig into the individual studies, but generally, people have noticed up to a 30% increase in organic CTR after implementing schema markup.

It’s not just about CTR, either. The rich snippets generated from your schema markup can also:

Help searchers understand your content better by adding breadcrumbs
Give your content a chance to show up in Google’s Knowledge Graph (those big automated summaries at the top of some search results!)
Add a site search box below your listing
Ensure your business listing details are correct, which is especially important for local SEO

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